With the changing seasons and scenery, the beauty of Hanfeng Lake never meets expectations; Migratory birds migrate southward, repeating the cycle. Chinese mermaids and green headed ducks arrive on time; The sun and moon move forward, and time passes by. The annual Hanfeng Lake "Water Joy Season" series of sports activities was successfully held.

Autumn and winter are the busiest seasons of the year in Hanfeng Lake. Marathons, kayaks, paddles, Loong Boat and other events "boil" a lake and "burn red" a city. The passion of mountains and water, the competition of strength and skill, fully interprets the charm of lakes and mountains and the beauty of sports.

In recent years, our district has continued to tap into the potential of Hanfeng Lake, with the goal of building a sports city. We adhere to the principles of cultural tourism, sports tourism, and tourism to promote production, achieving high-quality development of cultural, sports, and tourism integration. Hanfeng Lake has been awarded as a pilot unit of the National Water National Leisure and Sports Center, a national water conservancy scenic spot, a national wetland park, and a national 4A level tourist attraction.

An event activates a city. From January to October this year, the growth rate of cultural industry added value in the entire region reached 14.1%; Key A-level tourist attractions have received a total of 8.2 million visitors, a year-on-year increase of 35%; The comprehensive tourism revenue was 5.33 billion yuan, a year-on-year increase of 21%; Boosting various types of consumption by 32.35 billion yuan, a year-on-year increase of 6.2%, ranking third in the city in terms of growth rate.

Multi wheel drive forms a new trend

As night falls, lights and stars twinkle with bright eyes on the lake surface. Wenfeng Pagoda jumps into the lake and twists its graceful posture. A painted boat drags a golden skirt and sails towards the ancient city of Kaizhou

Picture Wenfeng Tower Data Picture

There is a girl in Kaizhou who has just grown up and is well known to those who have raised her in seclusion. In her teens, Hanfeng Lake was charming and charming. Behind her continuous growth and gradual beauty, she benefited from the careful nurturing and attentive protection of the entire district.

In recent years, our district has formulated a "2+N" planning system to guide the integration and promotion of urban construction, tourism development, and cultural and sports industries. We have introduced seven support measures, including accommodation facilities and comprehensive tourism, to promote the joint construction and sharing of various entities.

The government builds the pillars, while enterprises play the leading role. The entire region has introduced private investment of over 1.4 billion yuan, cultivated more than 400 operating entities in the lake tourism industry, net increased 1200 cultural enterprises under the planning, created 2 characteristic cultural and tourism streets such as Kaizhou Ancient City and medicinal and food homology, and cultivated 25 star rated tourist hotels and characteristic homestays.

Corporate operation and project management. Our district has established an integrated state-owned platform company for investment, construction, and operation - Hushan Investment Group, exploring the implementation of a cultural and sports tourism project operation model of "government department cultural output+state-owned enterprise investment and construction+private enterprise cooperative operation", cultivating 3 national 4A level tourist attractions and 1 national 3A level tourist attraction.

Multi pronged approach to enhance new appearance

In the warm winter sun, two Chinese mermaids are flying by the water on the lake, while four chicks flap their wings and chase after them closely. This water parade in the animal kingdom is a concrete manifestation of the harmonious coexistence between humans and nature.

Picture Hanfeng Lake Information Picture

The Chinese mermaids, a rare "avian giant panda," overwintered and bred in Kaizhou, proving that Hanfeng Lake has become their impeccable home.

In recent years, our district has vigorously implemented the comprehensive improvement project of the ecological environment of Hanfeng Lake. The ecological restoration project of Wuyangba drawdown zone in Hanfeng Lake National Wetland Park won the Excellence Award of the 2022 Asia Pacific Landscape Design Award, becoming the first excellent case of beautiful rivers and lakes in Chongqing to be selected. The promotion of bird habitats, forests, ponds, and ecological conservation in four stages has attracted more than 20 species of national first and second level protected animals such as Chinese mermaids and green headed ducks to inhabit here.

Our district follows the principle of strict protection and promotion of utilization, carries out the fourth national cultural relics census, launches the renovation project of Pinglang Arrow Tower and Qilitan Corridor Bridge, and completes the digital protection and display project of precious cultural relics in Kaizhou Museum. Implement the PPP project for comprehensive management of the Hanfeng Lake water environment, with water quality remaining above Class II for most months of the year.

In addition, our district has optimized the spatial layout of "one lake, two areas, three rings, and four clusters", and designated four level intensity construction zones according to functional positioning, strictly controlling the development scope and utilization intensity. Develop a "map" for water sports in public waters, and implement coordinated management of various types of ships, sports carriers, amusement facilities, and sports activities in the lake.

The integration of multiple industries gives birth to new landscapes

In winter, Hanfeng Lake is vast and charming with misty waves. Large numbers of migratory birds such as Chinese mermaids and blue headed ducks have flown to Hanfeng Lake for winter. A group of "sports migratory birds" from the north have also arrived at Hanfeng Lake to carry out training activities and actively prepare for various domestic rowing competitions. Animals and humans have a telepathic connection, gathering at Hanfeng Lake and being completely conquered by a lake.

Picture Rowing Training Materials Picture

In recent years, our district has adhered to the concept of integrating sports and tourism, and advancing industry and education, attracting public participation through professional guidance. We have held a total of 22 national events and 18 independent brand events, with over 70000 participants. The Hanfeng Lake Scenic Area receives an average of 4 million tourists annually. We jointly promote the "North Boat South Training" project for rowing teams with Yingkou and Fushun in Liaoning, establish an event rating center with Rizhao in Shandong, and jointly build a "Youth Training Base" for rowing, kayaking, and paddleboarding with Three Gorges College in Chongqing. Over 500 professional water athletes from various fields receive training at Hanfeng Lake every year.

Culture is the soul and treasure of tourism resources. Our district adheres to the principles of cultural and tourism development, showcasing cultural heritage, promoting public cultural services and facilities into scenic areas, building intangible cultural heritage blocks, and creating Bashu cultural relay stations. The Comrade Liu Bocheng Memorial Hall and Liu Bocheng's former residence have been renovated and exhibited, with an average annual increase of 50% in tourists. They have been selected as a national level tourist route for the Yangtze River Red Gene Inheritance Tour by the Ministry of Culture and Tourism.

To promote tourism and benefit the people through competition, and to encourage all cultural and sports facilities around the lake to be open to the public for free. Our district has launched 12 water sports experience projects such as kayaking and paddleboarding around Hanfeng Lake, as well as 8 water amusement projects such as boat tours, Hanfeng print shows, bird watching and study tours. We have organized over 150 mass cultural and sports events, benefiting 2 million people and generating an average annual tourism revenue of over 500 million yuan.

Multi scene symbiosis interprets new heights

The scenic city blooms with lotus flowers, and the city shares the competition with immortals. Looking around, as far as the eye can see, the lake coexists with the city, the scenery coexists with people, and the beautiful landscape is breathtaking.

Deeply cultivating the concept of "scenic spots are urban areas, and urban areas are also scenic spots", our district has improved the overall planning of national land space, detailed urban planning, urban special planning, and urban design guidelines. Based on the unique landscape of Hanfeng Lake with a water area of 15 square kilometers and a perennial water level of over 170 meters, we have painted a beautiful picture of "lakes in the city, cities in the mountains, and people in the mountains and waters".

The beauty of Hanfeng Lake lies not only in the exquisite scenery of the mountains and rivers, but also in the unique craftsmanship of its construction.

Our district promotes functional integration, implements projects such as urban road network connection, pilot pipe gallery construction, historical and cultural excavation, landscape lighting and beautification, and promotes the integration of cultural and sports infrastructure with urban infrastructure. Promote management integration, establish the Hanfeng Lake Tourism Resort Management Center, integrate the functions of urban management, tourism safety, transportation, emergency response and other departments, streamline various approval procedures, and effectively improve management level and approval efficiency. Realize the integration of business formats, build the longest waterfront line in the city, with a total area of 2.6 million square meters, and establish an ecological lakeside sports and leisure park around the lake. Connect three national 4A level tourist attractions, one national 3A level tourist attraction, 180 food experience stores, and more than 50 cultural and entertainment venues by the lake, forming a one-stop and diversified consumption scene.

Picture Half Marathon Race Information Picture

As of now, the nighttime economic consumption scale around Hanfeng Lake has accumulated to 8.5 billion yuan, and has successfully been rated as a city level nighttime cultural and tourism consumption cluster area.

Thousands of sails compete on Hanfeng Lake.