Hanfeng Lake in Kaizhou is a new vacation destination
——Dancing with the Lake · Enjoying in Kaizhou "series of activities and the 10th Chongqing Cultural Tourism Consumer Season 2025 (Kaizhou sub venue)
Dear media friends, ladies and gentlemen:
Hello everyone! I am delighted to gather with you all at the press conference of the "Dancing with the Lake, Enjoying in Kaizhou" series of activities and the 10th Chongqing Cultural Tourism Consumption Season 2025 (Kaizhou sub venue) under the theme of "Hanfeng Lake, Kaizhou New Resort".
Since 2022, with strong support from the Chongqing Municipal Party Committee, Municipal Government, and Municipal Culture and Tourism Commission, Kaizhou District has relied on the unique ecological resource endowment of Hanfeng Lake to create a national level tourism resort in Hanfeng Lake as a vivid practice of implementing the "Two Mountains" concept, an important lever for building a modern new Kaizhou, and a key measure for "one child falling and fully living". The whole region has worked together to coordinate urban construction and resort development, achieving significant results. From January to August 2025, Hanfeng Lake Tourist Resort received 5.187 million visitors and achieved a comprehensive tourism revenue of 3.12 billion yuan, an increase of 71.7% and 32% year-on-year, respectively. At present, the creation of the resort has entered the sprint stage.
In order to further enhance the brand influence of the resort and enrich the cultural and tourism experience of citizens and tourists, during this year's Mid Autumn Festival and National Day to New Year's Day period, we have carefully planned and launched 11 beneficial consumption activities with the theme of "Hanfeng Lake, a new resort in Kaizhou" - "Dancing with the Lake, Enjoying in Kaizhou", promoting the deep integration of diverse business formats, fully activating the cultural and tourism consumption market, and allowing tourists to enjoy the passion of water sports, the comfort of lakeside leisure, and the charm of cultural experience by Hanfeng Lake.
Next, I will briefly introduce some key activity arrangements for everyone:
One is the 2025 China Farmers' Harvest Festival in Kaizhou District, Chongqing, which will be held from September 23rd to 24th at the Shuiyuntian Ecological Agriculture Sightseeing Park in Houba Town. Launch the New Farmers' Games, markets, and live streaming sales to showcase the "new style and new appearance" of rural revitalization in Kaizhou. The second is the home game of the 2025 Chongqing Super League (Chongqing Northeast Division) in Kaizhou. From October this year to January 2026, Kaizhou will compete fiercely with the other nine teams in the Chongqing Northeast Division, fully showcasing Kaizhou's urban vitality and football style. The third is the first "Village Fun" Sports Games in Sichuan and Chongqing in 2025, scheduled for late October. With the theme of "One Family in Sichuan and Chongqing, Fun Competition Civilization in Villages", we will set up tug of war, dry land Loong Boat, fishing contest, rural relay and other special projects full of rural interest, and show the civilization and vitality of Sichuan and Chongqing villages in the new era with sports empowerment. The fourth is the 2025 China Motorboat Open (Kaizhou, Chongqing) and City Cup Motorboat Competition, which will be held from October 30th to November 1st in the waters of Gujin in the south of the city. Gathering 20 high-level competition teams and about 200 athletes from across the country, presenting the "speed and passion" of water sports together. The fifth event is the "Kaifeng Lake · New Resort in Kaizhou" - "Dancing with the Lake and Enjoying in Kaizhou" series of activities, as well as the opening ceremony of the 10th Chongqing Cultural Tourism Consumer Season (Kaizhou branch venue), which will be held grandly by the Hanfeng Lake on October 30th. At that time, water performances, aerial stunts, and artistic performances will be organized to fully kick off the event through a combination of technology and art. The rotating meeting of the "Great Three Gorges · Daba Mountain" Cultural Tourism Development Alliance is scheduled for October 30-31. Through on-site inspections, cultural and tourism promotion, and discussions and exchanges, we aim to promote regional resource integration and brand building. The 5th Catering Industry Labor and Skills Competition of the Chengdu Chongqing Economic Circle will be held from October 30th to November 1st at Gujin Square in the south of the city. Simultaneously hold the "Kaizhou Golden Kitchen" famous store and product exhibition, as well as the staff cultural performance, to promote the deep integration of "Sichuan Chongqing flavor" and "Kaizhou cuisine". The 8th is the 2025 National Paddleboard Championships, which will be held on November 8-9 in the waters of Gujin in the south of the city. It is expected that about 1500 high-level athletes will participate. The 2025 Chongqing Kaizhou Hanfeng Lake Marathon is scheduled for late November. It is a national B-class race, expected to attract 8000 runners to participate, accompanied by beautiful lakes and mountains along the way, showcasing the charm of the "most beautiful lakeside track". The 2025 "Swimming Open at Hanfeng Lake" is scheduled to be held at the end of November and is expected to attract more than 20 swimming teams from across the country, with approximately 1500 participants. Eleven is a regular activity of the "Yiyuan Theater". From September to the end of December, 43 themed performances such as "National Day", "Mid Autumn Festival", "Martial Arts", and "Intangible Cultural Heritage" will be regularly launched. Three large-scale performances will be introduced, including the original ballet "Return of Red Lingyan", which will be the only outstanding stage art work selected for the commemoration of the 80th anniversary of the victory of the Chinese People's War of Resistance Against Japanese Aggression and the World Anti Fascist War in Chongqing in 2025, and a special concert by the Bashu Middle School Xiaoba Jiao Symphony Orchestra; Planning to hold the "Yiyuan Theater" New Year's Eve cultural evening party; We will gradually launch micro dramas and cultural and creative products of "Yiyuan Theater", create a classic singing and spreading club of "Yiyuan Theater", and regularly carry out audiophile exchange activities.
This series of activities highlights four major characteristics:
1、 The competition has high standards and wide influence. The series of events gathers multiple national and regional high-level events, including the 2025 National Paddleboard Championships, China Motorboat Open (Chongqing Kaizhou) and City Cup Motorboat Challenge, Chongqing Kaizhou Hanfeng Lake Marathon (National B-class event), etc. It is expected to attract more than 20000 participants and comprehensively enhance the professional level and regional influence of the event.
2、 The measures for benefiting the people are practical and the discounts are substantial. Launch a "real gold and silver" gift package for the benefit of the people, including the distribution of 200000 yuan consumption vouchers by the District Federation of Trade Unions, and joint efforts with businesses to benefit the people; Hushan Investment Group has launched discounts such as "buy one get one free" and "Happy Tour Package", covering various products such as accommodation, cruise ships, and water projects; Fairy Tale Forest Kingdom, Rainbow Renhe, Shengshan Botanical Garden and other A-level tourist attractions have launched ticket discounts; More than 10 hotels, including Jinko and Yujinzhou, have simultaneously launched exclusive accommodation and dining discounts, comprehensively building a cost-effective lakeside vacation consumption experience.
3、 Wide audience coverage and strong regional linkage. The event is based in Kaizhou, radiates to Sichuan and Chongqing, and faces the whole country. Through the cooperation of the Chengdu Chongqing economic circle and the linkage of the "Three Gorges · Daba Mountain" cultural and tourism alliance, it widely attracts tourists from Sichuan, Chongqing, and even the whole country to participate. It is expected that the series of activities will drive over 300000 citizens and tourists to participate in consumption, achieving deep integration of diverse cultural, sports, tourism, commercial, and agricultural formats and regional coordinated development.
4、 Deep integration of business formats and new experiential content. The series of activities covers multi-dimensional experiences such as sports competitions, cultural exhibitions, food shopping, and rural tourism. As the Farmers' Harvest Festival launches the New Farmers' Games and live market broadcasts, the Sichuan Chongqing "Village Fun" Games integrate sports competitions and folk experiences, providing tourists with a vacation that can be seen, played, and tasted. In an immersive and interactive way, it comprehensively showcases the new face and charm of the integration of culture and tourism in Kaizhou.
Inviting guests to the Golden Autumn Scenic Area, a lake of clear water enters the painting. At this moment, Kaizhou is using the lake as a curtain, the competition as a platform, and the scenery as a painting, warmly inviting citizens and tourists to enter the lakeside city, come to the lake to watch motorboats racing on the waves, enjoy village fun competitions, and appreciate characteristic performances. Together, we will go to the autumn grand event of "Dancing with the Lake" and fully experience the vivid charm of "Enjoying in Kaizhou". Looking forward to meeting you at Hanfeng Lake, joining hands and embarking on an unforgettable journey of "Kaizhou Hanfeng Lake - New Resort"!
Service Hotline
official account
Voice guided tour