Paddleboard, waterboat, splashing water and playing... On the morning of August 14th, the Chongqing themed interview activity of the 2025 "Vibrant China Research Tour" entered Kaizhou District. Here, the reporter saw the vitality of the "cool economy" leaping on the blue waves of Hanfeng Lake at a temperature of 38 ℃.

The high temperature season has become our peak season instead, "said Liu Xiaobo, Deputy General Manager of Chongqing Hushan Culture and Tourism Company, pointing to the real-time passenger flow display screen and laughing. In the first half of this year, Hanfeng Lake Tourist Resort received 4.22 million visitors, a year-on-year increase of 48%. Water sports have become the hottest" traffic code "this summer.

Keywords: sports events

More than 20 water sports and over 10 outdoor activities to meet diverse needs

Hanfeng Lake spans 12.51 kilometers from east to west and 5.86 kilometers from north to south, with a water area of 15 square kilometers. It is the largest inland lake in the Three Gorges Reservoir area.

How to activate a lake water? Kaizhou District, with Hanfeng Lake as its core, has built a "one core, three belts, and four areas" national sports space, regularly offering more than 20 water sports such as motorboats, kayaks, and paddleboarding, and supporting more than 10 outdoor sports such as Tai Chi, cycling, running, and beach volleyball to meet the diversified sports needs of tourists.

At the same time, Kaizhou actively held relevant events - jointly built a base with Chongqing Three Gorges University, co hosted the Loong Boat Invitational Tournament for Colleges and Universities and the Canoe Championships for College Students, and innovatively held 28 mass sports activities in 6 categories, including Loong Boat Culture Festival and Water Sports Summer Camp, so as to make the traffic become "reserved".

Keywords: cultural format

The "Yiyuan Theater" has been well received and well received, offering a wide range of choices for tourists to fully enjoy a slow life

Culture has become a powerful tool for increasing growth. The reporter saw at Juziyuan that the "Yiyuan Theater" attracted many tourists to stop and watch. The actors on stage were telling jokes in dialect and interacting frequently with the audience, attracting constant cheers.

The "Yiyuan Theater" is a cultural and public welfare project created in Kaizhou, which symbolically charges one yuan to allow citizens and tourists to watch performances live. Among the actors, there are both literary and artistic masters as well as citizens with unique skills. Through face-to-face communication, everyone enriches their cultural life and enhances their sense of happiness and achievement.

We also have various business formats such as Juziyuan Poetry and Food Street, Kaizhou Ancient City Cultural and Tourism Agglomeration Area, and Water Curtain Light and Shadow 'Hanfeng Yin Show'. At the same time, we provide diversified choices such as folk bars, lakeside camping, listening to lake tea, painting boat roaming, listening to music and tea, photography and sketching, allowing tourists to enjoy a slow life to the fullest, "Liu Xiaobo told reporters.

Keywords: Ecological Charm

The cumulative scale of nighttime economic consumption around the lake has reached 8.5 billion yuan, and it has been awarded the title of "City level Agglomeration Zone"

When the interviewee speaks, we have to turn off the microphone - the nearby bird calls are too loud, "joked Yuan Qingpan, the editor in chief of China Daily Science and Technology and the head of Da Pan Studio, reflecting the unique ecological charm of Hanfeng Lake.

Based on the ecological charm of Hanfeng Lake, the area has cultivated more than 10 products such as the "Night Tour of Hanfeng Lake" immersive circular tour, as well as 3 food culture blocks such as the Binhu Food Street.

This series of measures directly promoted the cumulative scale of nighttime economic consumption in the lake surrounding area to reach 8.5 billion yuan, and successfully won the title of "City level Nighttime Cultural and Tourism Consumption Agglomeration Zone".

At present, Hanfeng Lake Tourist Resort is making every effort to create a national level tourist resort, further improving the infrastructure and service facilities of the resort, continuously enriching the cultural and tourism industry, and deepening the integrated development of culture, sports, and tourism.