On August 14th, Maying Village in Full Moon Town, Kaizhou District, Chongqing, was immersed in laughter and joy. The summer "Village Evening" demonstration and exhibition activity of the "Land Singing and Township Around Full Moon" 2024 National Four Seasons "Village Evening" came to a successful conclusion here. This event is not only a cultural feast, but also a vivid practice of integrating culture and tourism to empower rural revitalization

This event is hosted by the Public Service Department of the Ministry of Culture and Tourism, organized by the Chongqing Municipal Commission of Culture and Tourism Development, the People's Government of Kaizhou District, and the China Association of Cultural Centers. It has been fully implemented by the Chongqing Mass Art Museum, the Kaizhou District Commission of Culture and Tourism Development, the People's Government of Full Moon Town in Kaizhou District, and Chongqing Hushan Investment Group Co., Ltd. The event uses art as a medium to light up the rural atmosphere and showcase the unique charm of rural culture.

At the event, guests and villagers immersed themselves in the natural oxygen bar of Full Moon Town, enjoying the coolness and comfort of summer. The small stalls spontaneously organized by the villagers added more vitality to the event. With the cheerful melody of the song and dance skit "The Fragrant Rice Fragrance Speaks of Abundant Years", the program officially kicked off. The program focuses on people and events around us, vividly depicting the harvest scene in rural areas and the happy lives of villagers. Following that, the performance of "Happiness Song" inherited the intangible cultural heritage of mountain songs with its passionate melody, allowing the live audience to feel a strong local flavor.

During the event, there were also fun activities such as villagers tearing corn husks, and cheers and applause were heard one after another, showcasing the vitality and charm of the new era, new countryside, and new farmers. Famous singer Wang Qi brought the song "The Shepherd of Keketuohai", which won the "Five One Project" Excellent Work Award. The beautiful singing is flying in the mountains, making people intoxicated! The square dance "Beautiful New Life" portrays the villagers' love for life and longing for a better life with a high spirited posture. In addition, many programs such as "Full Moon in the Sky", "This Mountain, This Village, This Field", and "Romantic Moments in the Countryside" convey emotions through songs and meet friends through music, presenting the audience with an authentic rural cultural feast.

As a national mass cultural celebration event hosted by the Public Service Department of the Ministry of Culture and Tourism, the "Four Seasons Village Evening" has become an important innovative achievement of public cultural services in the new era and a major national brand cultural activity that benefits the people. This full moon "Village Evening" not only showcased the beautiful scenery of the countryside, but also became a golden business card for local cultural construction.

In recent years, Full Moon Town has adhered to the development path of "tourism as the driving force, agriculture as the foundation, and integration of agriculture and tourism" in order to achieve the goal of building a "mountain characteristic and efficient ecological agriculture demonstration town". By promoting the construction of technology agriculture, green agriculture, brand agriculture, and quality agriculture, Full Moon Town has created a new pattern of rural revitalization based on agricultural industry, tourism and leisure, and rural culture. This summer's "Village Evening" demonstration exhibition is a concentrated display of the achievements of the integration of culture and tourism in Full Moon Town.

The event also promoted the vigorous development of tourism in Full Moon Town. The creation of the Mazaying City level Tourist Resort is steadily advancing, and tourism projects such as Xuebao Shanju Music Camp Bar and Ganquan Xiaozhu continue to heat up, becoming new popular check-in spots for internet celebrities. In addition, Full Moon Town has also promoted the deep integration of cultural tourism and characteristic industries by creating boutique tourism routes, enhancing specialty cuisine, optimizing accommodation services, and enriching shopping experiences, providing tourists with a comprehensive tourism experience.

This summer's "Village Evening" series of activities also includes rich content such as the "Village BA" basketball invitation tournament of Hemei Village, mobile book promotion and reading activities in rural areas, and the "Starry Sky Camping Festival" of Xuebao Mountain Residence Music Camp. These activities not only enrich the cultural life of villagers, but also further enhance the level of public cultural services in Kaizhou District, becoming an important window reflecting the innovation of cultural life in the new era, new rural areas, and new farmers.

The summer "Village Evening" demonstration and exhibition activity of "Celebrating the Land and Singing in the Countryside" in 2024 is not only a cultural feast and a tourism event, but also an important measure to promote rural cultural revitalization, promote the integrated development of culture and tourism, enhance rural cohesion and sense of belonging, and promote the in-depth implementation of the rural revitalization strategy.